The EJU Clubs Quality Label is awarded to judo clubs to promote and recognize high standards in judo practice and ethical development within the sport. This label, part of the Jita Kyoei 2 initiative, serves several key purposes:

•    Encouraging Quality and Consistency: The label establishes a set of quality standards that clubs must meet, ensuring consistent, high-quality training environments and facilities across certified clubs.

•    Promoting Judo Ethics and Values: By requiring clubs to have certified Trainers and Judo Mediators in Jita Kyoei ethics and values, the label reinforces judo’s foundational principles, such as respect, cooperation, and mutual prosperity, aiming to build not only skilled judokas but also responsible, ethical individuals.
•    Building a Network of Certified Clubs: Certified clubs are publicly recognized on the EJU and Jita Kyoei 2 websites, which helps build a trusted network of clubs committed to upholding quality standards and judo values. This visibility can attract new members who prioritize these standards in their training environments.
•    Encouraging Professional Development: The label also incentivizes clubs to train their staff as certified mediators, which contributes to a more educated, capable coaching team that can serve as positive role models for members.​​